Logos and Brand Identity That Hold Up on a Van, a Card and a Screen

A logo that only looks good on a laptop screen falls apart the first time it is printed two feet tall on the side of a van. We design brand identities meant to survive every real-world use, not just a homepage mockup.

200+

Brands and websites designed since 2022

One-off fee

Not a subscription, you own it outright

Source files

Every format handed over, not held back

No contracts

No retainer required to keep your own logo

A palette built for print, screen and vehicle wrap, checked in daylight, not just on a monitor.

Every branding project includes this as standard.

What is included in a brand identity

One project, everything you need to use it properly from day one, not a logo file and nothing else.

A primary logo and variations

Full colour, single colour and reversed versions, so it works on a white van, a black t-shirt or a dark website footer.

A colour palette that survives print

Checked against real printing and vehicle wrap processes, not just how it looks glowing on a screen.

Typography chosen and licensed

Fonts for headings and body text, with the licence sorted so you can legally use them on your website and in print.

A one-page brand guide

Logo spacing, colour codes and font names in one document, so any printer or designer you use later gets it right.

Business card and letterhead layout

Ready-to-print files, not just a logo you have to place yourself in a template.

Social media profile assets

Sized correctly for Facebook, Instagram and Google Business Profile, so nothing gets stretched or cropped oddly.

Vehicle livery ready files

Vector files a sign or wrap company can use directly, without asking you for a redraw.

Three rounds of revisions

Enough to get it right without an open-ended back and forth that never quite finishes.

Full ownership from day one

Every source file handed over. Nothing is held back to keep you coming back to us.

Designed for trades and shops from Durham to Sunderland, Chester-le-Street to Gateshead, and businesses anywhere else in the UK who just need a logo that works. A new brand works best carried onto a new site, see our website design and WordPress development services if yours needs one.

Branding pricing.

How much does logo and brand design cost?

A one off fee, quoted on what the identity needs to cover. A logo for a single van is not the same job as a full identity going onto signage, workwear, vehicles and a website, so we price the scope in front of us. The figure is agreed before we start. No subscription, and no ongoing charge to keep using your own logo.

Starter

Logo only, two concepts
Quote
Plus VAT

Full Identity

Logo, palette and guide
Quote
Plus VAT

Brand and Launch

Full identity plus a website
Quote
Plus VAT

How that compares

Freelance logo sites can be quicker and cheaper, but you often get a flat image file with no source files, no guide and no licence for the fonts used.
A brand identity you cannot hand to a printer or a sign maker without redoing the work is not actually finished.

What this does not include

A website build, that is a separate service, or a full rebrand of an existing business with legal name changes and trademark filing, which needs a solicitor, not just a designer.

Branding process.

How we design your brand identity

Four steps, roughly two to three weeks from first call to final files.

Step 1 · Discovery call

What your business does, who you compete with, and what you want customers to feel.

Step 2 · Concepts

Two distinct logo directions, not ten weak variations of the same idea.

Step 3 · Refine

Up to three rounds of changes on the direction you choose.

Step 4 · Final files

Every format and the brand guide, delivered and yours outright.

Choosing a logo designer.

How to tell a good brand designer from a bad one

You do not need to take our word for any of this. Ask anyone quoting you the same questions.

Ask if the logo is built from scratch

Stock logo marketplaces sell the same mark to multiple businesses. Ask directly whether yours will be unique to you.

Ask for vector source files, not just a PNG

A PNG cannot be resized for a van without going blurry. Vector files (AI, EPS or SVG) are what a printer or sign maker actually needs.

Ask whether a trademark check was done

Not a legal guarantee, but a basic search to check you are not about to launch a logo that closely matches an existing registered trademark.

Ask who owns the fonts used

Some fonts are not licensed for commercial logo use. Ask whether the licence is included or whether you need to buy it separately.
Branding questions.

Questions we are asked before every project

A logo alone typically runs a few hundred pounds. A full identity with a colour palette, brand guide and print-ready files costs more, usually a low four figure sum, because it is several deliverables, not one file.

Yes. Full ownership transfers to you on final payment, with every source file handed over, not just a flattened image.

Yes. A refresh that keeps what customers already recognise is often faster and cheaper than starting over, and we will tell you honestly if that is the better route.

Two distinct directions, not ten. Ten weak options make choosing harder, not easier. We would rather show you two we believe in.

Yes, that is the point of the brief. We test the logo at large scale and in single colour before it is finished, not just on a screen.

Yes, see our website design service. Brand and website together usually cost less than booking them separately.

Roughly two to three weeks from the first call to final files, depending on how quickly you respond to concepts.

Get a fixed quote for your brand identity, wherever you are in the UK

A twenty minute call, no charge and no obligation. You will have a written scope and a fixed one-off fee within one working day.